Highly satisfied customers are a company's best sellers. Getting new customers on recommendations from existing customers, who are not only trustworthy but also unpaid, is unbeatable! It's important to know what should be prioritized to get highly satisfied customers. It's also of the utmost importance to find out early on if any customers are dissatisfied so you can prevent customers from disappearing, and a poor reputation from spreading.
Systematic customer surveys with a clear CSI (Customer Satisfaction Index) make it easy to set goals and prioritize improvement efforts.